Digital Marketing Career In India: Job Prospects | Certifications | FAQs

Digital Marketing Career in India: Digital Marketing has entrenched a vital role in the business world these days. Digital Marketing offers plenty of career opportunities for students and experienced people from all backgrounds, from creative to technical. Digital marketing is defined as the action or business of promoting products and services through digital outlets.

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Digital Marketing Career in India

In India, the digital advertising industry had a market size of around 199 billion Indian rupees in the financial year 2020, up from just 47 billion Indian rupees in the financial year 2015. This was projected to go up to around 539 billion rupees by the financial year 2024, indicating a big growth.

Here is a list of career opportunities for digital marketing:-

• Digital Marketing Manager
• Brand Manager
• Social Media Manager
• Online Content Developer
• Business Analytics Specialist
• Search Engine Optimisation Specialist
• Web Designer
• Professional Blogger
• Email Marketer
• Search Expert

Digital Marketing Careers

Here are some brief details about the above lucrative career scope in digital marketing:-

Digital Marketing Manager

Making strategies for digital marketing campaigns just like social media, SEO/SEM, advertising, email campaigns, etc., they also plan and optimise the attendance of those campaigns to ensure the highest revenue and reach.

SEO Specialist

An SEO Specialist has to optimise the website to attain higher search engine rankings and work on how to get the most traffic from all search engines. Enhancement of website rankings should be designed by them.

SEO Content Writer

An SEO Content Writer has to explore the trending and industry-related topics and curate all the online content like articles, social media copy, blog posts, and adverts with integrating SEO insights, keywords, etc.

Pay Per Click or SEM Analyst

SEM or Pay per Click analyst has to evaluate the website traffic to integrate it with campaign tracking and elements of online marketing, search analytics, and SEO.

ALSO CHECK: Most Demanding Digital Marketing Internships In 2021

Other than these, some of the more popular digital marketing jobs and careers are:-

• Web developer/designer
• Analytics Manager
• CRM Manager
• Manager of Email Marketing
• E-commerce Manager

How to start Digital Marketing Career in India?

• Seek a Digital Marketing Certificate

A training programme or a course will help you to learn the different components of digital marketing and various tools. You can start with online certification courses like Google Digital Marketing Courses or a Diploma in Digital Marketing. You can also go for a Masters in Digital Marketing.

• An Online Presence is Essential 

After acquiring skills and knowledge, or during the learning process, you have to create a sturdy online image and keep in touch with the latest digital marketing trends. The most utilitarian network channels are LinkedIn, Facebook, and Twitter for Digital Marketing professionals.

• Spot the Right Jobs in Digital Marketing

Search for accessible openings across the major job search websites and apply for the ones where your skills and interests meet. You should have a good portfolio and resume. A monumental resume will help you get a dream career in Digital Marketing.

• Freelancing Platforms will Help

When searching for jobs online, you can opt for freelance projects to utilise your skills. Digital Marketing is one of the trendy and growing freelance opportunities. You can opt for part-time projects or full-time associations. Sign up for freelancing platforms and expand your network. It will help you to make a strong resume and portfolio.

As a digital marketing professional, you should be eager to know about the latest trends in the respective industry and self-motivated about building purposeful relationships with the customers. A digital marketing professional possesses the skills to exploit the power of the Internet for posting blogs, creating social media posts, creating web pages, etc.

Salary Prospects

As per Glassdoor, the average base pay of a Digital Marketing Manager is ₹398K per annum in India. Now, take a look at the salary of a Digital Marketing Manager at the entry-level. According to Payscale, a digital marketing manager’s salary at the entry-level, intermediate-level, and experienced-level according to Payscale:-

Digital Marketing Manager Salary Salary per annum

Entry-Level                                                     ₹312,131

Early Career                                                   ₹437,214

Mid-career                                                     ₹709,090

Experienced                                                   ₹1,112,607

Free Resources to Boost your Digital Marketing Career in 2022

You don’t necessarily have to get yourself enrolled in a university, sit for lectures, and write exams for a splendid career in digital marketing. A professional full-time degree or an online Digital Marketing certification and courses can provide you with a rewarding career path. 

• Content Marketing Certification Course by Hubspot Academy 
• Introduction to Social Media Advertising by Buffer
• Hubspot Academy has an email marketing certification course available.
• Online Marketing Certification by eMarketing Institute
• Inbound Certification Course by Hubspot Academy
• Viral Marketing and how to craft contagious content by Coursera
• Engaging Storytelling with Instant Articles by Facebook Blueprint 
• Marketing with Ahrefs
• Digital Skills: Digital Marketing by Future Learn 
• SEO Training Course by Moz

Digital Marketing Career in India: Frequently Asked Questions (FAQs)

Q. Why choose a career in Digital Marketing?

With the increasing online community, companies are looking to functionalize this trend. In the financial year 2020, the revenue generated by digital advertising across India was valued at around 199 billion Indian rupees. It is a growing industry with vast opportunities and increasing demand.

ALSO CHECK: Advertising And Marketing Course In India: Eligibility | Colleges | Jobs

Q. How do I get a job in Digital Marketing?

There are a plethora of resources to start your career in digital marketing. You can go for a bachelor’s or master’s degree. You can apply for an internship and work towards a master’s degree. As previously stated, there are numerous blogs and online courses that can be helpful in learning.

Q. Do I need a degree in Digital Marketing?

However, you do not need a degree in digital marketing, but with the increase in popularity of the profession, we suggest you should. You can go for internships and online courses, but a master’s in Digital Marketing will help kickstart your Digital Marketing career in India.