Advertising and Marketing Course: Our job as marketers is to understand how the customers want to buy and help them to do so.
Advertising- The techniques and practices used to bring products, services, opinions, causes, to public notice for the purpose of convincing them towards the advertised product. The great expansion of business is nowadays dependant on the advertising industry.
Marketing –Marketing refers to the activities company undertakes to promote the products and services so as to increase the reach which will further lead to an increase in sales. It includes advertising, selling, and delivering the products.
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Advertising And Marketing Course Details
Eligibility for UG & PG Advertising Courses
| Course Level | Typical Courses | Minimum Educational Qualification | Minimum Marks Requirement | Entrance/Other Requirements |
|---|---|---|---|---|
| Undergraduate (UG) | BA in Advertising, BJMC, BBA in Advertising & PR | 10+2 from recognized board (any stream) | Usually ≥ 50% aggregate | Some institutes may have entrance exams or interviews |
| Postgraduate (PG) | MA in Advertising, MA in Communication, PG Diploma | Bachelor’s degree in any discipline | Usually ≥ 50% aggregate | Many have entrance tests and/or personal interview |
| Certificate/Short-term | Certificate in Digital Advertising, Copywriting etc. | Often open to 10+2 students or graduates | Varies; usually no strict cutoff | Some may require basic English proficiency |
| Doctorate (PhD/MPhil) | PhD in Mass Communication, Advertising Research | Postgraduate degree (Master’s) in related field | Usually ≥ 55% aggregate | National/University-level entrance + interview |
Advertising Courses List
- Bachelor of Journalism and Mass Communication
- Bachelors in Media Management
- BA Advertising and Brand Management
- BA Advertising
- BA Advertising and PR
- BA Advertising, Sales Promotion and Sales Management
- Post Graduate Diploma in Advertising
- Diploma in Public Relations and Advertising
- Diploma in Advertising and Marketing Communication
- Diploma in Advertising (Public Relations and Business Studies)
Best Colleges for Advertising Courses
- Indian Institute of Mass Communication( IIMC)
- Xavier Institute of Communication ( XIC)
- Department of Media Studies, Christ (Deemed to be University), Bangalore
- Makhanlal Chaturvedi National University of Journalism and Communication, Bhopal
- University of Mumbai
- MICA, Ahmedabad
SKILLS REQUIRED
- Confidence
- Creativity
- Communications Skills
- Team work
- Knowledge of market
- Easily adapting to change
- Innovation
- Target- Oriented
- Decision – making skills
- People person
- Persuasion skills
- Problem solving skills
- Multitasking
- Ready to meet the challenges
- Competitive skills
Advertising Careers in India
| Illustrator | Web Designer |
| Social Media Manager | Graphic Designer |
| SEO Specialist | Media Planner |
| Content Producer | Copywriter |
| Digital Strategist | Account Executive |
| Ad Traffic Manager | Marketing Manager |
| Data Analyst | Art director |
| Web Developer | Brand Strategist |
| Project Manager | Application Developer |
| Director of Marketing | UX Designer |
| Creative Director |
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Eligibility for Marketing Courses
Eligibility For UG & PG Courses
| Course Level | Typical Courses | Minimum Educational Qualification | Minimum Marks Requirement | Entrance/Other Requirements |
|---|---|---|---|---|
| Undergraduate (UG) | BBA/BMS in Marketing, BA in Marketing Management | 10+2 from recognized board (any stream) | Usually ≥ 50% aggregate | Some institutes conduct entrance tests or interviews |
| Postgraduate (PG) | MBA/PGDM in Marketing, MA in Marketing & Advertising | Bachelor’s degree in any discipline | Usually ≥ 50–60% aggregate | National/University-level entrance exams like CAT, MAT, XAT, CMAT, etc., followed by GD & interview |
| Certificate/Diploma | Digital Marketing, Brand Management, Social Media etc. | Often open to 10+2 students or graduates | Varies; usually no strict cutoff | Some may require basic English and computer skills |
| Doctorate (PhD) | PhD in Marketing, MPhil in Marketing | Master’s degree in relevant field | Usually ≥ 55% aggregate | National/University-level entrance + interview |
Marketing Courses List
- B.com
- M.com
- BBA
- MBA in Marketing
- M.Phil.
- PhD
- Diploma
Best Colleges for Marketing Courses
- JBIMS Mumbai – Jamnalal Bajaj Institute of Management Studies
- MSU Baroda – Maharaja Sayajirao University of Baroda
- IGNOU Delhi – Indira Gandhi National Open University
- Welingkar Mumbai – Prin LN Welingkar Institute of Management Development and Research
- BIMM Pune – Balaji Institute of Modern Management
SKILLS REQUIRED
- Understanding of buyers needs and expectations
- Good analytical skills
- Strong understanding of inbound marketing
- Good communication skills which is easy to understand
- Good understanding of excel
- Ability to use digital tools
- Critical thinking and problem-solving skills
- Always ready to learn new things
Marketing Careers in India
| Marketing Manager | Brand Manager |
| Asset Manager | Corporate Sales |
| Media Planner | Analytical Marketing |
| Media Strategist | Competitive Marketing |
| Media Manager | Advertising Management |
| Product Manager | TV Producer |
| Head of Digital Marketing | Audio/Video Editor |
| Online Marketing | Corporate Communications Head |
| Customer Relationship Management | Digital Media Analyst |
| Retailing Management | Channel Head |
Top Recruiters
- Bharti Airtel
- Hindustan Unilever Ltd.
- Sony India
- PepsiCo
- Vodafone Plc.
- Tata Motors
- Hero MotoCorp
- LIC
- Colgate
- Nestle
- L’Oréal
- Volkswagen
- Amazon
- Apple
Advertising and Marketing Course: Frequently Asked Questions (FAQs)
- What is the salary in the career in advertising ?
Starting salary for the freshers is around Rs.20,000 to 25,000.
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- What is the salary given to marketing consultant?
The starting salary given to a marketing consultant is around 10 Lakhs per annum to 30 Lakhs per annum.
- Which jobs profiles in marketing are most in demand ?
The job profiles whose demand is increasing are Management Consulting, Digital Marketing, Content Market Strategist, Social Media Marketing Manager, Product Marketing Manager.