INTRODUCTION – Communication Design
Communication Design is a field of arts which equips students to create and communicate with different media such as printed media, digital media, crafted media, etc. Communication with media implies conveying messages that are effective, aesthetic, appropriate, and contextually relevant to appeal to the audience. In other words, communication designing simply means executing your idea (message) in an effective manner with the help of media.
Now, this can be done through animations, websites, graphic designing, illustrations, audio & video. But, the scope is not limited as, besides knowing the use of above digital tools, it is more important to have ideas and further their effective execution.
It also involves strategic business thinking, for example – while marketing a newly launched product, we ensure that the tagline or the details we are highlighting must be attractive, descriptive as well as protective. Only then we endorse a product through various media. Similarly, we use different types of channels of media as per the requirements of product.
Thus, communication design seeks to attract, inspire, create desires and motivate the people to respond to messages, with a view to making a favorable impact to build a brand, move sales, or for humanitarian purposes.
CAREER – Communication Design
The 4-year UG Course helps students to develop a personal and visual vocabulary using hand skills, artistic expression, creative strategy and design thinking, along with appropriate software tools.
Sub-categories of communication design :
- Graphic Designing
- Industrial Designer (Product Designing)
- Creative Director
- Brand Management
- Performing Arts (Theatre & Dance)
- Marketing Communication
- Information Architecture
- Technical Writing
- Visual Arts
- Copy Writing
- Interaction Design (Designing digital products)
- Game Design
- Motion Graphics
The area with the greatest amount of growth is digital media i.e., ‘interaction design‘. But, if you are mechanically as well as technically good then must opt for ‘User Interface Design (UID)‘. What is UID?
Top Colleges/Institutes in India – Communication Design :-
- Symbiosis Center of Media and Communication, Pune
- National Institute of Design, Ahmedabad
- Vogue Institute of Fashion Technology, Bangalore
- Industrial Design Center, Mumbai
- Pearl Academy – Delhi, Mumbai, Jaipur
- National Institute of Fashion Technology, New Delhi
- Maeer’s MIT Institute of Design, Pune
- GD Goenka School of Fashion & Design, Mumbai
- Delhi College Of Art, Delhi
- Zee Institute of Creative Arts, Mumbai
Click here to know more – ‘Pearl Academy‘.
The course offers you wide options to choose from like animation, graphic designing, industrial designing, game designer, etc. Before pursuing communication design course, you must develop an interest in this field. It will help you exploring more developmental opportunities.
Have a passion in fashion?, then look at this emerging opportunity ‘Fashion Styling‘.
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